The Ultimate Guide to Getting Your Product into South African Retailers
Want to see your product on the shelves of Pick n Pay, Checkers or Clicks?
This comprehensive guide gives you the insider knowledge you need to break into South Africa’s formal retail space with confidence.
Launch To Retail gives you the real, unfiltered truth about what it takes to break into South Africa’s top retailers.
Written for small business owners, solo founders, and startup brands, this is the first e-book made specifically for navigating the SA retail landscape.
No generic tips. No fluff. Just the hard-earned insights and step-by-step process you need to get listed.
Whether you're launching a breakfast, sweet, snack brand, beauty line, or supplement — this guide was built specifically for South African entrepreneurs who want to break into formal retail.
🧠 Built From Real-World Experience
Written by an FMCG innovation expert who’s launched over 100+ products across 15 countries, this guide condenses more than a decade of experience into one clear, actionable resource.
But it’s not just one person’s opinion — this guide was built with insights from actual South African retail buyers. So you’re getting information that reflects how buyers think, what they look for, and what it really takes to win them over.
💥 What You’ll Learn Inside:
✅ How to approach and pitch to top retailers like Pick n Pay, Dischem, Spar, Checkers, and Clicks
✅ What buyers really look for (based on real buyer interviews)
✅ What it takes to get listed — and what it takes to stay listed
✅ How to handle trading terms, payment delays, exit stock, and compliance
✅ Why many small brands fail in retail — and how to avoid their mistakes
✅ The exact listing process, step-by-step for South African retailers
🛒 We Cover:
Pick n Pay
Checkers / Shoprite
Clicks / Dischem
Spar
📣 Why This E-Book Exists
Because most small businesses are locked out of the retail world.
Not because their product isn’t good — but because they simply don’t know how the process works.
Retail can feel like a closed-door industry. This guide pulls back the curtain.
You’ll learn how to prepare your business, how to approach buyers, and how to avoid the costly pitfalls that take so many small brands down.
You won’t find this info on Google.
You won’t get it from “business gurus.”
You will get it here — straight from someone who’s done it.
🎯 Ready to Launch Into Retail?
If you're ready to take your product from startup to shelf — Launch To Retail is your guide.
📩 Get your copy now and take the first real step toward building your brand inside SA’s biggest stores.
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