Hamzeh has spent over a decade launching products all around the world in the consumer goods sector.
He has led various R&D, Marketing & Innovation functions across the world for some of the biggest brands & companies. His expertise includes product development, launch to market commercialization, marketing, social & digital media.
He has headed up the Research & Development function for Premier FMCG, a leading JSE-listed FMCG company in South Africa, launching new products to market.
Hamzeh has worked on multiple brands and launched new products to market including brands like Snowflake, Manhattan Sweets, Iwisa, Lil-Lets & Blue Ribbon Bread.
He has launched products like Iwisa Instant Breakfast, Blue Ribbon Squares and various Super C & Manhattan Sweets.
He has also led the Innovation function for Africa & Middle East for Bayer AG - launching consumer goods and, supplements and OTC products to market such as Bepanthen, Clarityne, Berocca, Cal-C-Vita / Redoxon , Rennie & many others.
In Asia Pacific, Hamzeh has worked for McCain Foods - driving their Corporate Strategy & PMO functions.
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