Get Listed In Retailers
If you're ready to see your product on the shelves of Pick n Pay, Checkers, SPAR, Clicks or Dis-Chem, then this program is for you.
This program combines strategy, structure, and support to get your product retail-ready & to prepare you for discussions with South Africa’s top buyers — including Pick n Pay, Checkers, SPAR, Clicks, and Dis-Chem.
We guide you through every step, from understanding the real costs of working with retailers to building a costing model, per retailer, for your range. No fluff. Just the practical, behind-the-scenes work it takes to get listed.
First we help you understand the commercial realities of supplying South African retailers — before you ever submit a product for listing. You'll learn exactly what’s required to work with chains like Pick n Pay, Checkers, SPAR, Clicks, and Dis-Chem, including the types of trading terms, rebates, and compliance standards that are often hidden in fine print.
We break down all the non-negotiables you’ll face when supplying major retailers, including the financial, compliance, and service requirements baked into every listing agreement — often in fine print.
We’ll cover:
What “trading terms” really mean — from growth rebates to DC allowances, SWEL clauses, and marketing contribution fees
The meaning and risks of strike rate penalties, fill rate tracking, and service level compliance
Food safety requirements, BEE obligations, and labeling laws you’ll need to meet before your product ever hits a shelf
The difference between DC vs. store delivery, and how that affects cost and risk
Retailer-specific demands (e.g. Checkers vs. PnP vs. Dis-Chem — and why SPAR’s model is unique)
We’ll also walk you through the actual listing process — including what documentation buyers expect, how long approvals can take, and what steps happen from the first meeting to your first order.
This phase ensures you’re not walking into retail blind — and that you fully understand the cost, commitment, and compliance retailers expect from day one.
Phase 2: Retail Blueprinting
Once you're confident about the commitments and ready to proceed, we move into Phase 2: building your full costing model strategy & market analysis.
Develop costing and pricing models tailored to each retailer, factoring in expected retailer margins, trading terms, listing fees, rebates, and route-to-market strategy (whether you’re supplying direct, via a distributor, or using a logistics agent)
Competitor market analysis per retailer, that will fit into your deck, affecting your positioning and pricing model
Here’s the game-changer: you’ll get copies of the actual trading terms, sheets, and agreements from PnP, SPAR & Checkers. Normally, entrepreneurs only see these after they’ve already committed to the retailer — which leaves them negotiating with one hand tied behind their back.
By giving you access upfront, you know exactly what retailers expect, where the risks lie, and how to structure your pricing and margins before you ever walk into a buyer meeting. This gives you a massive advantage in negotiations and lets you protect your profit while presenting yourself as a fully prepared, professional supplier.
You'll also receive a FREE copy of my book:
Launch to Retail – The Ultimate Guide to Get Your Product Into South African Retailers, valued at $199.
This guide gives you the exact listing process and expectations for each major South African retailer — including Pick n Pay, Checkers, SPAR, Clicks, and Dis-Chem — with step-by-step breakdowns of their unique trading models, buyer structures, and listing requirements.
This is where everything comes together — the numbers, the messaging, the materials — to give you a professional, credible, and compelling pitch to South Africa’s top retailers.
Please note once payment is made, we will email you to book a time and date that suits for the workshop
⚠️ Please note: We are not a key account or distribution agency.
Once your pack and strategy are complete, you’ll be equipped to approach buyers directly.
Alternatively, we can connect you with trusted logistics and key account partners should you prefer to outsource the final execution.