Want to see your product on the shelves of Pick n Pay, Checkers or Clicks?
This comprehensive guide gives you the insider knowledge you need to break into South Africa’s formal retail space with confidence.
Launch To Retail gives you the real, unfiltered truth about what it takes to break into South Africa’s top retailers.
Written for small business owners, solo founders, and startup brands, this is the first e-book made specifically for navigating the SA retail landscape.
Whether you're launching a breakfast, sweet, snack brand, beauty line, or supplement - this guide was built specifically for South African entrepreneurs who want to break into formal retail.
It's the full roadmap to navigating the South African retail system — from getting listed to staying on shelf. Here's what you'll unlock inside:
How to know if your brand is actually ready for retail:
Market validation: Do customers really want your product?
Cash flow: Can you handle 30–90 day payment terms?
Operational efficiency: Are you equipped to scale quickly if demand hits?
Brand positioning: Is your product suited to the retail channel?
Your technical retail readiness checklist:
SA regulations, shelf life, barcoding & labeling compliance
Manufacturer responsibilities — including product recalls and exit stock
Food safety & traceability standards
Understanding the retail landscape:
SA’s tiered retail system (Tier 1–3, forecourts, independents)
The LSM system and how it influences buyer decisions
The differences between traditional and formal retail — and which one is right for you
Retailer-by-retailer breakdowns — including:
Pick n Pay, Checkers / Shoprite, Spar, Clicks, Dischem
Their private label strategies — and what that means for your brand
National vs regional buying structures
Step-by-step listing process (with actual vendor portal details)
DC vs store-direct delivery models
Your merchandising obligations after listing
The real cost of getting listed:
Trading terms jargon explained: trading rebates, strike rates, swell allowances, and more
This is the full picture - not just how to pitch a buyer.
Written by an FMCG innovation expert who’s launched over 100+ products across 15 countries, this guide condenses more than a decade of experience into one clear, actionable resource.
But it’s not just one person’s opinion —-this guide was built with insights from actual South African retail buyers. So you’re getting information that reflects how buyers think, what they look for, and what it really takes to win them over.
Pick n Pay
Checkers / Shoprite
Clicks / Dischem
Spar
Because most small businesses are locked out of the retail world.
Not because their product isn’t good - but because they simply don’t understand retail.
Retail can feel like a closed-door industry. This guide pulls back the curtain.
You won’t find this info on Google.
You will get it here - straight from someone who’s done it.
If you’re serious about getting your product into Clicks, Pick n Pay, Checkers, Spar or Dischem, this is your playbook.
📩 Get your copy now and take the first real step toward building your brand inside SA’s biggest stores.